A web-site is using my name in its banner ad without my permission. I would like to know whether the web-site is violating my rights or any law. May I request the web-site to at least stop the advertisement?

The actions of the web-site violate the law and you have the rights to request cancellation of such advertisement. According to Section 4 of the Advertising Law, it is prohibited to depict, use or in any other way mention either a natural person (as a private person or as an official) or his or her property without the consent of this person in advertising, as well as to exploit the name, surname of another person without its permission. 

The violation of the provisions of the Advertising Law is considered an administrative violation. According to Section 16613 of Latvian Administrative Violation Code, in the event of the provision or distribution of an advertisement not conforming to the requirements of regulatory enactments a fine shall be imposed on natural persons in an amount up to LVL 50, but for legal persons – up to LVL 10000. 

In case if your request concerning cancellation of the advertisement won’t be fulfilled by the web-site, you have the right to submit a relevant application to the Consumer Rights Protection Centre and Radio and Television Council.